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Stussy clothing has evolved into an international label decades ago renowned for its fresh and contemporary aesthetic designs that drive the streetwear cults crazy asking for more.
This American clothing company was founded in Laguna Beach, California, by the inspiring artist Shawn Stussy in 1980. He started the business by selling t-shirts with his unique signature in the beginning as a passion. Indeed, Stussy came into market as a surf brand motivated by reggae musicians (remember the great Bob Marley?), enthusiastic skaters, charismatic DJs and popular hip hop culture. No one knew by then that this surf brand would then evolve into a streetwear brand, and became an international icon that even an uneducated kid could easily spell its name.
So, what’s so cool about Stussy?
3 Stussy Clothing Icy Coolnesses
In case there is a little doubt in you how this streetwear brand makes its way to what it is today, here are 3 points that answer all you could ask.
- In line with the famous Stussy slogan “Fresh Gear”, this streetwear clothing company delivers fresh clothes with original and innovative designs beyond your imagination. It often makes the fans gasp in awe whenever new lines are up in the stores. You could see a long queue in front of the sleeping stores too when limited edition products are available. What? Does it evoke Hallelujah Mishka clothing or the icons killer Wrongwroks clothing? Yes, they are of the same buoyancy.
- The sales graph of Stussy clothing hits the ceiling in recent years and it is during its climax that the company launched Stussy Deluxe line to elevate the label to an even higher level (Guess you are thinking of Nigo’s Bape clothing leveraging on Billionaire Boys Club to bump it all up.) This deluxe line offers premium latest styles that also put emphasis on fabrication, cleanliness and fit. This always brilliant marketing approach has helped spur the growth of the supporters by leaps and bounds and you might be one of them considering you are reading this.
- Lastly, what is really cool about Stussy is that it has virtually no retail stores at all. If you would travel around the world to verify what we just said, you would find out that chapters are what the brand has. Okay, we are playing around with words. In fact, all the stores are referred to as “chapters”. Many of these chapters deliver exclusive products supplied in limited quantity. Whatever it is, as long as the legendary Stussy logo is printed on a particular item, it should worth million dollars to the fans. Cool or cool?
What’s New in Stussy Clothing Store?
A picture worth a thousand words, an old saying but still effective I guess? We have sent our clothing hunter Stefanie Soul to dig the best out of its sole ‘online chapter (?)’ and make it all into a collage as an eye-candy for you.
The latest collection from Stussy website highlights include the collaboration with Hellz Bellz, In4mation Hawaii and its own Spring09 collection that rocks. Hope you digg Stussy clothing as much as we do.

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