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Here’s your delicious A-list of Southpole clothing and 3 bling-bling nuts and bolts about this hip-hop clothing line that has made an unlikely splash in American Urbanwear.
This dazzling fashion brand was the brainchild of two Korean brothers who immigrated to the United States in 1977, and subsequently beckoned to a popular following for the urban styles they launched. Today, its hallmark baggy fit and the renowned logo of six trapezoids in a spherical pattern are virtually recognizable to all hipsters in fashion industry.
Though it may seem matching the theory of relativity, Southpole and North Face clothing are not interrelated in any way. Hence, don’t link them up in your clairvoyant imagination.
3 Southpole Clothing Sparkling Brass Tacks
Though lots of hip-hop fashion rivals have kept emulating their business ostensibly step-for-step, Southpole has outshone similar brands and risen above many others with their bling-bling essentials.
- Hip-Hop a la Bibimbap. After Korean explorers reached the South Pole a number of years earlier, the brand’s founder David Khym changed the original Wicked Fashions to Southpole as a tribute to his fellow countrymen. This evident act of Korean patriotism has paid off, giving legendary status to the two Korean-American brothers, an implausible duo atop the $2 billion hip-hop clothing realm. All the way, Southpole has managed to stay on par with cream-of-the-crop rival FUBU clothing line while beating others to the ground by offering similar apparel at lower prices.
- Eureka! The first and foremost urban voyager. Southpole clothing has emerged as a chief fashion brand in the streetwear scenes over the past decade since its inception in 1991. Being the very first label to fill a niche for affordable urban clothing targeting on multicultural and diversified mid-tier retail clientele, this flagship brand of Wicked Fashions, Inc. today reaches markets across the United States, Europe and Asia with its reasonably priced yet chic denim, outerwear, sportswear, footwear, and accessories for young men, juniors, kids, and plus size.
- I love activities. Through the years Southpole has involved in manifold community programs encompassing clothing drives, celebrity appearances and performances, sporting events and a “Stay in School” event in an endeavor to inculcate at-risk students the significance of staying in school, seeking advanced education, and pursuing their dreams from the figures they admire. A plethora of popular pop idols such as Omarion, Ciara and Coolio have taken part in its campaigns while Hollywood beauty K.D. Aubert has emerged as the face of Southpole Juniors line.
Where Can I Buy Southpole Clothing?
Flashing back to the 80s clothing trends when urban styles was growing at a lightning speed in New York, when streetwear was heavily influenced by hip-hop music and culture, co-founders David and his alter ego, Korean brother Kenny Khym, had hand in hand found an Oasis in the blistering urban fashion world. Their modest hip-hop clothing line has gone beyond apparel with the advent of a collection of athletic and casual footwear and accessories, such as caps, hats and ladies handbags.
The brand continues to offer urban fashionistas hip-hop apparel that keeps pace with the ever-changing trends. Lot 29 clothing, the brand extension developed with Warner Bros., is set to kickstart another brewing clothing revolution after being picked up by Macy’s clothing specialty chain. The growing influence of Southpole on urban fashion scenes has sent a red alert to the larger-than-life, bling-dripping, flashy lifestyle competitor brands such as FUBU clothing, Phat Farm clothing, Sean John clothing, Rocawear clothing and Ecko clothing companies.
Visit Southpole stores, Against All Odds, JCPenney, Macy’s or Sears for its authentic goods. If you wish to moonwalk the internet world, you’re just a click away to land in Southpole website to check out the latest Southpole clothing.

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