Columbia clothing has some of the best sportswear in the world, it’s true. Founded in 1938 to manufacture and distribute quality outerwear and sportswear to the athletes in United States, it has developed into one of the world’s largest distributors of footwear, headgear, skiwear, camping equipment and other outerwear accessories.
Columbia success story and business strategies are a little different from other leader brands. We will also summarize them into three important factors that help Columbia hit the tipping point and its global presence today.
What are they?
Columbia Clothing and Its 3 Remarkable Business Strategies
Let’s see how the genuine and excellent Columbia sportswear meshes with the three brilliant marketing strategies, and how the integration booms.
- Passion of a “Tough Mother”. The first approach was not really planned intentionally, but rather devised from an adverse situation. Back in 1970, Neal Boyle was the prominent leader of the company. He left his three children and his business-inept wife, Gert Boyle, after dying of a heart attack. Gert then survived under the pressure from the bank and restructured Columbia with her son, Tim, running the trade shows. Profits went up after a few years and Gert started to appear in the advertising playing the role of a tough mother who always made sure Columbia’s products were as tough as her character to stand the worst weather. Gert’s “Tough Mother” persona in the global marketing campaigns made the mom-is-looking-out-for-you message even sticker for worldwide audience to embrace. It is also her passion that drives the crews to deliver the superior apparel for outdoors people sharing the same spirit, making the great outdoors the Greater Outdoors.
- Product innovation. Columbia clothing line is truly a product innovator who has the supreme reputation for quality and value. Since 1982, a lot of inventive creation and famous clothing designs were manufactured and distributed around the world. Some of the tip-top innovation encompasses:
- Interchange System. This system introduced the first Interchange jackets that were made for hunting. The features included a weatherproof outer shell and an insulating inner jacket to be worn together or separately. This allowed each parka to be numerous garments in one.
- Bugaboo. It was the best-selling ski jackets in history which applied the same concept of Interchange jacket to a ski parka.
- Omni-Tech. Products featuring waterproof breathable fabric that later made Columbia one of the world’s leading suppliers of waterproof breathable performance products specially designed for real outdoor adventures.
- Omni-Shade. A clothing line highly recommended by The Skin Cancer Foundation as effective shield from the sun’s damaging effects on human skin.
- Community involvement. It is important to give and take. Columbia never forgets about the society after taking a lot from it. The growth of Columbia Sportswear has been proportional to its commitment for the expanding community. You could see the involvement of this company in helping the organizations that specialize in human assistance, environment conservation, arts and education among others. One of the popular supportive programs is the Rethreads program. It delivers the garments, which are returned due to little flaws, to the poor in the United States. Besides, Columbia joins the Conservation Alliance as an effort to help in grass roots preservation and environmental funding.
Columbia Clothing Store
Today you can find its products in more than 90 countries around the world and still counting. And the only place to get the authentic Columbia Sportswear and other products is at the original stores. Check out the outlet stores for the shop location near you.
Anyway, if you do not wish to be packed in the hustle and bustle in the town or shopping mall, and if you wish to do business with PayPal, visit Columbia website to shop online for the Columbia clothing that fits you.
Columbia clothing
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