“Intelligently irreverent” are two simple words to describe Obey clothing line, the most beloved darling out in the street. It doesn’t crash with the fact that Zoo York clothing is the hottest streetwear as ZY is for hippies, Obey is for posse.

Be careful in interpreting the two fairly simple English words though as it doesn’t mean what stupid a*s do. It rather implies “being yourself, being expressive and do what you love by turning the world upside down with your wits.” It’s just like how punk clothing evolves and builds large groups of cults. Agree?

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Obey clothing delivers heap after heap of cool t-shirts inspired by street art campaign. It has built a large group of worldwide followers after years of hard works and perseverance from its crews in bringing out its philosophy.

Anyway, with millions of Obey fans obeying whatever it advocates, is this label chess of secret organizations run by the Illuminati? Oh my god! My professional disease runs wild in Madagascar again, I’m babbling away on something incomprehensible, just like the in-depth intelligence the founder of this label has.

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