“Intelligently irreverent” are two simple words to describe Obey clothing line, the most beloved darling out in the street. It doesn’t crash with the fact that Zoo York clothing is the hottest streetwear as ZY is for hippies, Obey is for posse.
Be careful in interpreting the two fairly simple English words though as it doesn’t mean what stupid a*s do. It rather implies “being yourself, being expressive and do what you love by turning the world upside down with your wits.” It’s just like how punk clothing evolves and builds large groups of cults. Agree?