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Boxfresh clothing is a British label which was launched in 1989. Though its clothing line was not a hit in the beginning stage it has been recognized since few years back in some countries where fashion prevails like Japan, Europe, Australia, and of course UK itself.
Boxfresh is said to be the trail-blazer of UK Urbanwear. In the time where streetwear was as indispensable as oxygen, Boxfresh came out strong and moved to US to become one of the most recognized UK sportswear labels there. It returned to London after 3 consecutive years of success.
So what is the meaning behind the brand name?















































