Billionaire Boys Club clothing aka BBC was the brainchild of celebrity music producer Pharrell Williams and the mastermind behind Bape clothing Nigo. I guess you’re not and will never forget how A Bathing Ape Bape virus spread from Japan to the rest of the world. Now that this Japanese fashion icon is nurturing another label that the cults would die for.
If you don’t have a theme to reflect your identity, you can never have a celebrity brand known all over the world. What Billionaire Boys Club advocates is that “Wealth is of the heart and mind. Not the pocket.” It totally brings out the theme in an irony way by using strong graphic designs of sports cars, sexy girls, casinos, dices and slot machines in the cool t-shirts. Brilliant.
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