From Shibuya or Harajuku at Tokyo to Minami at Osaka, where you would see a mélange of fashions blends in with the riot of neon lights, A Bathing Ape is still seen everywhere in the crowd. It has become a street legend as well as a fashion indicator for a lot of other clothing brands. Even the fake products are rampant and making fortune for the owners of those companies manufacturing and distributing counterfeit Baby Milo, Bapesta, Camouflage hoodies and Bape t-shirts.
No wonder Nigo partnered with Pharrell to set up Billionaire Boys Club after the success. Now he is ready to bump up what he has to a new level, the plateau of billion dollars net worth.