Boxfresh

I Love T-shirts. Muacks muacks~

Boxfresh

Boxfresh is a British label which was launched in 1989. Though its clothing line was not a hit in the beginning stage it has been recognized since few years back in some countries where fashion prevails like Japan, Europe, Australia, and of course UK itself.

Boxfresh clothing is said to be the trail-blazer of UK Urbanwear. In the time where streetwear was as indispensable as oxygen, Boxfresh came out strong and moved to US to become one of the most recognized UK sportswear labels there. It returned to London after 3 consecutive years of success.

So what is the meaning behind the brand name?

Boxfresh was inspired by the Bronx term for kids taking out their brand new shoes out of the box. Up to this point, where are the brand new t-shirts out of the box? Scroll down the page and you will see. The t-shirt design evokes the color masters we have not mentioned for quite some time.

Memory faded? I wonder how could you forget the trendy t-shirts by Alife and Be Priv Paris, the sexy t-shirts by Garbege and last but not least, the cute and funny t-shirts by Kidrobot. Most of all, these are the t-shirt lines well-known for color mix and match.

Now check out the fresh t-shirts from Boxfresh website if you have somehow fallen into the grey zone and been craving for rainbow.

Boxfresh 1