#2 Bape

I Love T-shirts. Muacks muacks~

Bape

Bape a.k.a A Bathing Ape is the legend in streetwear fashion. The Japanese founder, Nigo, started Bape clothing in 1993 by printing t-shirts, half sold and half given to friends. Because the t-shirts were designed with artworks which were simple yet mass appealing, this most sought after label hit the tipping point very quickly.

Nigo has been well-known for his way to nurture Bape logo. He is a master of limited supply where you find Bape clothing, which includes the subdivision like Baby Milo, Bape Sta, and Bape Camo, are limited edition which drives the fans crazy. Hence, the demand surges up in no time. In years, the contagious virus started in Bape fans in Japan spread across continents and Nigo and A Bathing Ape become international icons.

A little reminder here, Beware of most of the online clothing stores selling fake Bape clothing. The only original Bape products are at its stores and website.

Bape is pronounced as Bay-Pee. Nigo named it after the touching 1968 film Planet of the Apes. He quoted the sticky tagline in the film “Ape Shall Never Kill Ape” as another way to promote the brand besides giving t-shirts to Cornelius, a famous Japanese recording artist and producer, to wear during his performance.

Nigo and Pharrell Williams founded Billionaire Boys Club and Ice Cream which are both luxury labels selling clothing in the high-end market.

Who in this world has never heard of Bape or A Bathing Ape is most probably alien in disguise. Please go back to MARS where Bape is not heard of. Else, you might want to bring some Bape clothing and the cool t-shirts to sell to other aliens and make a fortune. Hey, it’s a superb idea for alien entrepreneur. But do not drive your UFO to the planet of the Apes to promote Bape because they will sue you for copyright issue.

For Nigo, he will proudly add this in Bape website: yet another Bape store grand opening in..MARS??

Post everything about Bape to the A Global Branding Project to promote A Bathing Ape culture to other cults in A Global Branding Project a.k.a AGBP.

Bape 1